Monday, June 14, 2010

Will Readers Pay More for Quality News?

The Economist writes this week about the future of newspapers, and how their funding can keep flowing in through a mixture of advertising, subscription revenue and opting for specialization in niche fields.

This sentence sums up superbly how readers will pay for news if it is of better quality, which is precisely what CIME advocates through its focus on J-Ethinomics:

"They will pay for news if they think it has value. Newspapers need to focus relentlessly on that."

Do you think that's true? Are you more willing to pay for news if it's of better quality, and by which criteria do you judge a newspaper's "quality"?

The full article can be found here.